Why you need to review client segmentation in light of consumer duty
In this IIL financial planning webinar, Damian Davies explores some common mistakes with segmentation as well as exploring practical ways to implement changes immediately to evolve as a business.
Segmentation is critical to building a business that can implement consumer duty properly.
There has long been resistance to segmenting clients. This is down to the belief that every client is an individual. When implemented properly, segmentation enables a business to manage quality and standard controls across client segments whilst facilitating personal recommendations at an individual level.
Learning objectives:
- How to identify common mistakes in segmentation models
- Identifying what segmentation might look like in your business
- The benefits to you, your clients and your business in segmenting clients appropriately
Chair: Edward Grant, Chartered Financial Planner/Divisional Director, Technical Connection
Venue
Booking information:
You will be sent a confirmation email shortly after booking. If you have not received this within one hour, please contact Patricia Pedraza (020 7397 3911).
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