What to say and how to say it: communicating with customers in difficult & uncertain times

Tuesday, 28 April 2020
1:00 pm – 2:15 pm
    • Jeff Heasman, Trainer & Consultant in Law, Insurance & Communication, Jeff Heasman Training & Consulting
  • Webinar

In this webinar, Jeff Heasman provided a strategy on how to communicate with customers in the current climate in a way that will reduce anxiety, provide clarity and keep the customer onboard.

The spread of COVID-19 has created difficult and uncertain times for customers and the insurance industry. Customer anxiety is heightened. The industry is under pressure. There are conflicting news stories about what insurance will or will not cover. Never has communication to customers been more important.

By the end of this webinar members would have gained an insight into:

  • Understanding how to communicate with customers at times of difficulty and uncertainty
  • Identifying the language and communication methods most suitable for your customers
  • Implementing a strategy to communicate in a way that provides clarity and reassurance to customers in a way that keeps them on board

This webinar will be hosted on Zoom. Please familiarise yourself with their T&C's and Privacy Statement.

Due to the interactivity of the event, places are limited (250 places) and will be allocated on a first come, first served basis.


Please contact Patricia Pedraza with any queries regarding this event.

Booking information:

You will be sent a confirmation email shortly after booking. If you have not received this within one hour, please contact Patricia Pedraza (020 7397 3911).

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 1/4 hours' CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.