Can you measure trust? The CII Public Trust Index
In this IIL London Market lecture Matthew Connell talked about the CII Public Trust Index - a project that aims to answer questions like: What is trust? How can it be measured? How can these insights be used in a practical way to increase public trust?
The CII Public Trust Index is a project that aims to measure public trust in insurance. It is based on a survey of 2000 individuals and 1000 SMEs. The questions for the survey were based on an intensive process of customer interviews and video diaries, and produced a list of nine building blocks of trust in insurance, around the experiences consumers have when buying, holding and claiming.
The outcome of the survey gave a detailed view of where customer trust insurance is strong, and where action is needed. It also gives a granular view of the kind of actions that can be taken, and how trust differs by age and gender.
By the end of this lecture members would have gained an insight into:
- What the elements of trust are
- How the Trust Index was designed around input from consumers
- What is the current state of trust in insurance amongst retail consumers and SMEs
- What the Index says about attitudes amongst different groups
- The practical measures that insurers can take to improve trust in future
Registration & Security
IIL lectures are open to CII and PFS members
CII and PFS members must register online by 2pm one working day before the lecture
For lectures held in The Old Library, Lloyd's pass holders may also attend and do not need to register
All attendees (at any venue) must produce photo ID - either a Lloyd's pass, driving licence with photo or valid passport
- Email confirmations and photo ID must be produced to security staff at the lecture venue
- Attendance confirmations are non-transferable to any other person or lecture
- All venues have limited capacity and registration and/or a Lloyd's pass does not guarantee admission
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This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.
3/4 hours' CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.