Insurance and Financial Services Tour: City of London

Sterling Events are excited to host the Insurance Institute of Bristol for a fascinating guided walking tour of the finance, insurance and banking world of the City of London!

The tour begins at the Bloomberg Building and covers iconic financial landmarks, such as the Royal Exchange, the Bank of England, Lombard Street, and the Lloyd’s of London building. We will cover the ancient Roman origins of London as a trading post, Edward Lloyd’s famous coffee house which spearheaded the Lloyd’s of London insurance market, hidden Dickensian alleyways and pubs, and a couple of famous film locations.

The tour includes stops for coffee at the world-renowned Fortnum and Mason, and includes lunch at a historic tavern which was frequented by sailors and slave traders and is also well known for its burgers.

This tour is an eclectic mix of interesting and fun facts covering the history of the most lucrative and wealthiest square mile in the world, whilst at the same time exploring its fascinating architecture that gently compromises the past and present of the City of London.

THEMES / LEARNING OUTCOMES

The main themes of the tour are Lloyd’s of London as a unique world renowned British institution, Britain’s culture as an entrepreneurial nation and the circular fashion of trends such as the resurgence of coffee shops in recent years.

Learning Outcomes

Insurance: The evolution of the Lloyd's insurance market as a world leading and unique insurance platform.

Financial Services and Banking: The evolution of the City of London as a global trading centre which accounts for 22% of the UK's GDP.

The tour is educational and any insurance practitioner attending can claim CPD points towards their CPD record.

Geraldine Morgan is a London-based recruiter with over 20 years' experience working in the insurance and financial services sector.

Geraldine began her career at Marsh insurance brokers in the City of London, and after taking a career break to travel, she returned to Marsh over a decade later. Proof that for many, insurance is a revolving door! She accepted an account management role at Hays during the pandemic, and over the following two years she gained agency experience before founding her own recruitment firm, Sterling Search in 2023, specialising in London Market insurance recruitment.

Having a passion for history and a fondness for the insurance market, which she credits as being the most fun industry to work in (true story!), Geraldine launched Sterling Events in 2024 with a view to running walking tours for her clients. Fascinated by the history of the City of London, she embarked on a research project charting the timeline of the Edward Lloyd story, from the opening of his coffee shop on Great Tower Street, through to the Lloyd's insurance market that we know today located in the iconic Lloyd's building on Lime Street. In addition to the Edward Lloyd back story, the tours also cover the history of the banking and financial services industry which date back to the 11th Century, and also explores the evolution of the City of London into a global financial hub.

Geraldine's tours offer a mix of historical trivia and fun facts, making them an educational and enjoyable experience for her guests. The tour can also be used to log points towards your CPD record.

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