Customer behavioural biases: Understanding the essentials
In this IIL webinar, Jeff Heasman will introduce you to the most common, though often difficult to spot, behavioural biases that can be encountered throughout the customer journey from product design to claims settlement, as well as tips on how to handle them to avoid customer harm.
Wed 15 Oct 1:00 pm – 2:00 pm
Jeff Heasman MABP, LL.B (Hons), LL.M, Insurance Upskill
Forthcoming CPD
News
New IIL President for 2025-26 announced
Richard Dudley ACII, Chartered Insurer, Group Chief Broking Officer, BMS Group, took office as the new President of the Insurance Institute of London (IIL) for 2025-26 at the AGM on Monday, 29 September.
Mon 29 Sep. 2025
Forthcoming Social Networking
Step Into History: An exclusive candlelit evening at the London Charterhouse
Join fellow members of the Insurance Institute of London for a rare and atmospheric private tour of the London Charterhouse by Candlelight - a hidden gem steeped in centuries of intrigue, resilience, and transformation.
Thu 16 Oct 6:00 pm – 7:30 pm
The Charterhouse
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