WEBINAR - Survival of the Friendliest: how to build relationships that drive business success in a soft market
WEBINAR - Survival of the Friendliest: how to build relationships that drive business success in a soft market
In a soft insurance market, where competition is high and margins are tight, the professionals who
thrive aren’t just the smartest or most experienced, they’re the ones who build the strongest
relationships.
This one-hour webinar explores the concept of “Survival of the Friendliest”. The idea that
collaboration, trust, and connection are the true drivers of long-term success.
Join us to learn how to cultivate meaningful relationships with clients, brokers, underwriters, and
colleagues that lead to sustained business growth. Discover practical, proven strategies for
deepening trust, differentiating your service, and becoming the go-to partner, even in a crowded
market.
Learning Outcomes
By the end of the webinar, participants will be able to:
➢ identify the key relationship-building traits and behaviours that set top-performing
insurance professionals apart in a soft market.
➢ understand how trust, communication, and emotional intelligence directly impact client
retention and business growth.
➢ implement a strategy to strengthen professional connections and create long-term value
through intentional, relationship-based practices.
Speaker bio
Jeff Heasman is a leading international trainer and is recognised throughout the world for his work around soft skills within the insurance and financial services industries. Jeff holds both a bachelors and masters degree in laws and after many years of experience working within the legal and insurance industries as a litigation executive and senior liability adjuster, Jeff subsequently qualified as a language instructor and is a certified practitioner member of the Academy of Modern Applied Psychology.
Jeff has been Dean of the Faculty of Law at Cavendish University Zambia (CUZ) in Africa, where he was also a lecturer in the law of torts. He has also been a tutor in law and language at Swansea University. He has delivered courses in Business English to MBA students and company directors at ESIC University in Pamplona, Spain. He still provides personal tuition in communication skills to executives in banks and financial services across the world but especially in Turkey and Spain.
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CII Accredited
This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.
1 hour's CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.