WEBINAR - Critical ignoring: a key skill to work effectively and advise clients in a digital and information economy

Wednesday, 24 September 2025
11:00 am – 12:00 pm (UK time)
    • Jeff Heasman MABP, PGCert CELTA, LL.B (Hons), LL.M

WEBINAR - Critical ignoring: a key skill to work effectively and advise clients in a digital and information economy

In an era of increasing noise (online and offline) and information / data overload, critical thinking
alone isn’t enough. We need to master the skill of critical ignoring.

In this webinar, Jeff Heasman will introduce the skill of critical ignoring and show how to harness it
to carefully select where to focus our limited attentional capacities with the result that we are able
to work more effectively as individuals and better advise clients.

Learning objectives:

By the end of the webinar, participants will be able to:
➢ identify the key skill of critical ignoring.
➢ recognise how to harness the skill of critical ignoring to better focus our attentional
capacities.
➢ implement a strategy to embrace the skill of critical ignoring to work more effectively as
individuals and to better advise clients

Speaker bio

Jeff Heasman is a leading international trainer and is recognised throughout the world for his work around soft skills within the insurance and financial services industries. Jeff holds both a bachelors and masters degree in laws and after many years of experience working within the legal and insurance industries as a litigation executive and senior liability adjuster, Jeff subsequently qualified as a language instructor and is a certified practitioner member of the Academy of Modern Applied Psychology.

Jeff has been Dean of the Faculty of Law at Cavendish University Zambia (CUZ) in Africa, where he was also a lecturer in the law of torts. He has also been a tutor in law and language at Swansea University. He has delivered courses in Business English to MBA students and company directors at ESIC University in Pamplona, Spain. He still provides personal tuition in communication skills to executives in banks and financial services across the world but especially in Turkey and Spain.

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CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.