Anti-greenwashing in Insurance and Financial Services

As sustainability becomes a central theme in financial services, the pressure to communicate environmental credentials responsibly has never been greater. But with that comes the risk of greenwashing—where well-intentioned messaging can mislead, damage trust, and breach regulatory standards.

Join Martin Truelove, Brand and Corporate Affairs Governance Lead at Aviva, for a practical and insightful session on Anti-greenwashing. This webinar will explore how insurance and financial professionals can ensure their sustainability claims are transparent, compliant, and credible—protecting both brand reputation and consumer trust. Whether you're using materials to talk to clients about their company’s sustainability credentials, crafting client communications, reviewing marketing content, advising on ESG disclosures, or simply engaging in conversations around environmental commitments—this session will equip you to navigate the complexities of green claims with clarity and confidence.

Learning Objectives

1. Explain Greenwashing and the impact it has on consumer trust, regulatory compliance, and brand reputation
2. Apply the principles of the Green Claims Code
3. Identify the common examples of greenwashing risks in our communications
4. How to use appropriate tone, imagery, and use of data to avoid misleading impressions
5. Q&A

To view our image and video capture consent statement, please click here.