Save the Date: Compelling Sales Presentation

Online
Thursday, 05 March 2026
9:30 am – 10:30 am (UK time)
    • Nick Thomas

This session focuses on how to create and deliver compelling story framework that addresses modern B2B buying dynamics, and that can be adapted to any stage of the sales process.
Content and learning

A five-stage structure to build a compelling case
The 'four whys' for sales process
Adapting to the stage of sales process
Who is your most dangerous competitor in sales?
Dealing with modern buying dynamics
How to motivate buyer to move away from pain and towards pleasure
Best practice tips - planning and preparation, and the presentation

Learning objectives:
- Understand how to structure and deliver a compelling sales presentation
- To understand how to mitigate against some key modern B2B buying dynamics
- To appreciate how to adjust the approach for different stages of the sales process

Venue
  • Online event

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CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.